AdSense Calculator

A rough what-if estimator for ad earnings — not a prediction of real revenue

This is a pure arithmetic what-if calculator using the numbers you provide — not a real-data tool. Real AdSense earnings depend heavily on niche, traffic geography, ad placement, and seasonality, none of which this tool knows about.

Inputs

daily earnings = pageviews × (CTR / 100) × CPC

Estimated earnings

Daily
$0.00
Monthly
$0.00
Yearly
$0.00
Monthly = daily × 30.4 (average days/month). Yearly = daily × 365. These are arithmetic projections of your inputs only, not a forecast of what a site will actually earn.

About this tool

There's no way to know a site's real click-through rate or cost-per-click without actual traffic and ad account data — so this tool doesn't pretend to. It simply multiplies the three numbers you enter (pageviews, CTR, CPC) using the standard formula, so you can play with "what if my CTR were higher" or "what if CPC dropped" scenarios.

How to use it:

Is this my actual AdSense earnings?

No — this tool has no connection to any ad account or real traffic data. It's a plain multiplication of the numbers you type in, useful for exploring "what if" scenarios, not a forecast.

Why do the default CTR and CPC matter?

They're just reasonable starting placeholders since real CTR and CPC vary enormously by niche, ad placement, device mix, and country. You should replace them with your own site's actual reported numbers if you have them, for a more meaningful estimate.

Why does my real revenue differ so much from this estimate?

Real ad revenue is affected by traffic geography (advertisers pay very differently by country), seasonality (CPCs swing around holidays), ad placement and viewability, ad blockers, and the specific advertisers bidding on your content — none of which a simple formula can capture.